I previously blogged about the .app project. As of today they are now open for pre-registration of .app domains, with the caveat that as the rights to the gTLD haven’t actually been secured yet, there is no guarantee the registrations will ever actually go through.
However, rather than simply getting you to pre-register and then sit tight and wait with crossed fingers, they’ve taken quite an innovative approach. Having registered the .app.cc domain, any domain that’s pre-registered automatically comes with a YOURNAME.app.cc subdomain redirect to the URL of your choice. This will continue to work even if the ICANN bid fails.
Multiple people can pre-register the same domain name but only the first person will get the redirect for that name.
Head over to the pre-registration page now and stake a claim to your app name!